About Us
About Us
Msearchgroove.com is the mobile industry’s premier thinking space at the intersection of content and context. - With our coverage and commentary, as well as the contributions of our roster of esteemed authors, we are the only online destination tracking the industry developments and players that impact mobile search, personalization, recommendation, targeted mobile advertising, and social networking.
Search - which is already the de facto interface to content in the online space - has also become the primary touchpoint between the user and the Long Tail of mobile content and services. Moving forward, mobile search, like its online counterpart, is destined to be the core capability required by any company that wants to sell content or information successfully.
The proof is in the numbers: The raft of recent announcements, involving market giants such as Google, Microsoft, Yahoo!, and a growing number of white-label search providers (including Fast Search & Transfer, InfoSpace, JumpTap, MCN, and Medio Systems) shows carriers and content companies are clearly excited about mobile search. And let’s not forget the imminent launch of mobile search services by Taptu, as well as the progress of prominent Chinese providers including Cgogo and mInfo.
And mobile search is only one piece. To deliver fresh and relevant content directly to their users’ mobile phones - even before they ask for it - an increasing number of operators and media companies are harnessing content discovery technologies in the form of on-device software and schemes that turn the idle screen into an active dialogue with the individual user.
To monetize content and eyeballs, companies up and down the value chain are in a race to embrace mobile advertising and benefit from the virtuous cycle that results when relevant advertising and mobile search results are inextricably linked. All the better if behavioral targeting techniques are employed to get the right ad to the right user. Mobile search companies can read the writing on the wall - one reason why so many have taken the wraps of ambitious ad networks and, in the case of Microsoft, snapped up mobile advertising companies for start-to-finish control.
Finally, the flurry of activity and excitement around content creation and collaboration tools, as well as mobile social networking, shows people are the killer app. Against this backdrop, companies are laying groundwork for social search, allowing users to seek and share answers knowledge with their peers.
Granted it’s early days, but that’s all the more reason why this market is so exciting and why I’m personally thrilled to have great minds bump and connect on MSEARCHGROOVE. The advance of mobile search and content discovery technologies creates a new game with new rules. Our trailblazing site will provide an essential read for individuals who seek to take charge of this wave of change - rather than be crushed by it. I am psyched about what we can achieve through commentary and connections here, and by the dialogue we can encourage.
Let's stay connected!
Peggy Anne Salz
Chief Analyst & Producer
Our team
Peggy Anne Salz
Chief Analyst & Producer
E: peggy@msearchgroove.com
Mobile: +49 172 245 1028
Peggy Anne Salz tracks not only the global mobile telecoms industry, but also the business models and trends that will shape its future. Her drive to separate the reality from the hype and spark debate about issues impacting the mobile industry at all levels has won her international recognition as a brave new voice in the mobile content market. Her most recent report, Mobile Search & Content Discovery’the first of its kind’establishes Peggy as an authority on mobile search and content discovery technologies enabling media companies and mobile operators to monetize the Long Tail of hit-and-miss content. She is currently working on a follow-up report for VisionGain that will identify and analyze the breakthrough mobile search technologies that will help deliver the right content to the right users with the right results including voice and camera search, behavioral targeting and recommendation engines.
As a committed independent thinker and free agent, Peggy has established a successful writing career based on vision, insight, versatility, and over 15 years of industry experience. She comments on daily developments in mobile search and mobile advertising for MoCoNews.net, a site recently described by the Wall Street Journal as “the required reading of the mobile content industry.” She is also a regular contributor to magazines and online destinations such as Mobile Communications International, Mobile Entertainment, Mobile Europe, Mobile Media, MusicAlly, and New Media Age. Peggy also writes ‘Agile Minds,’ a monthly column for eContent magazine documenting the breakthrough technologies and companies that will influence the next-generation Internet widely referred to as Web 2.0.
Not one to sit back and watch, Peggy proactively shapes industry debate in the mobile space. Her speaking calendar includes engagements at mobile search and mobile advertising conferences worldwide, where she both chairs the events and leads roundtable discussions. Peggy founded her site and independent consultancy in response to the overwhelmingly positive feedback from her mobile search reports and her in-depth analysis for clients in the media and technology business.
Graduating with honors from the University of Pittsburgh, Peggy earned a B.A. in Philosophy of Science, Political Science, and Economics. She is a Fulbright fellow and a member of the International Who’s Who of Professionals.
Jennifer Abelson
Public Relations & Marketing
E: jennifer@abelsongroup.com
Mobile: +1 917 445 4454
We are proud to have Jennifer Abelson as our Marketing Advisor. A renowned communications and marketing strategist, Jennifer is CEO of Abelson Group, a public relations and marketing firm whose domain expertise focuses on the areas of mobile search, content, handsets, social networking, IP communications, next-generation networking, mobile marketing and advertising, and related areas. She has deep expertise building strong brands, shareholder value, and integrated communications programs that drive visibility and results for companies dedicated to the telecommunications and technology sectors. Prior to founding Abelson Group, Jennifer was appointed vice president of marketing and corporate communications for ORCOM (now Alliance Data Systems NYSE: ADS), where she transformed the firm from a legacy software company to an acclaimed, market leader in customer care and billing services. She led this remarkable growth by successfully rebranding the 27-year old company, defining its service business model, and building a solid marketing and communications foundation to address competitive threats and increase market momentum. Previously, Abelson served in a variety of agency and corporate PR and marketing roles, most notably as vice president of public relations for FitzGerald Communications, a global technology communications firm.
Diana Castro Cook
Assistant Editor
E: dianaCC@gmail.com
Diana Castro Cook has worked as a freelance editor and writer, based in the United States, for over 12 years. Her client roster has included FORTUNE magazine, Association magazine, numerous educational publishers, and MIT Press, among others. She does content editing, copyediting, proofreading, abstracting, writing, and copywriting. Prior to striking out on her own, Diana worked in-house for several different companies within the educational publishing industry. She has taught ESL to Japanese business professionals and scientists, Ukrainian immigrants, and children of all ages. While earning her Linguistics degree at the Ohio State University, Diana also made time to pursue a wide array of other interests, such as campaigning for world peace, teaching communication and conflict resolution skills, studying yoga, watching movies, acting in plays, and promoting environmental awareness. She has recently become involved with organizing an annual conference for writers of children’s literature. Diana likes to keep active in the online world, most often frequenting blogs, message boards, and sites related to parenting, communication, publishing, current events, and music. She served as an administrator for the message board of one of her online communities for over a year.
Bev Nicholson
Virtual Assistant
E: info@type4you.co.uk
Mobile: +44 7967 801350
With over 30 years of experience, you know Beverley Nicholson knows secretarial work. Bev is a dedicated, hardworking, and trustworthy virtual assistant, responsible for operations, as well as documentation of all written and audio content. From her home base in Lancashire, England, Beverley delivers results on time’which are then converted into analysis and action-items for MSEARCHGROOVE.
A graduate of Newton Secretarial College in Chester, Bev has worked for many national and international companies over the years. She founded her own successful virtual office business, Type 4 You, in 2000.
Our Authors
Our roster of esteemed authors and commentators is growing daily. Together we are a brave new force in the mobile content space, producing insight that impacts thinking on mobile search, personalization, recommendation, targted mobile advertising, and social networking.
Be part of this exciting exchange: MSEARCHGROOVE welcomes guest essays and commentary from industry players. If you are interested in writing a piece related to mobile search and content discovery, please contact me at peggy@msearchgroove.com
Andreas Constantinou
Director of VisionMobile Ltd
Blog: www.visionmobile.com/blog/
VisionMobile Ltd., is a market know-how firm delivering industry research and strategy advisory services in the wireless sector. Andreas has eight years experience in research, development and strategy in wireless. He specialises in mobile handsets, mobile software market, device management, operator strategy and open source. Andreas has worked on several product and marketing strategy projects for clients including France Telecom, T-Mobile, OMTP, Teleca, Red Bend, Abaxia and Trolltech, and authored numerous research reports for analyst firms Informa, Ovum and ARCchart.
Chetan Sharma
President, CSC
Web: www.chetansharma.com
Blog: AORTA
Chetan is Founder and President of the firm. He is a recognized industry expert in strategy and implementation of wireless data and pervasive computing solutions. He has a strong background in developing and launching technologies, products, and solutions for the wireless Industry, including extensive experience in managing and delivering all phases of the product development cycle. Executives from leading wireless companies around the world seek his accurate predictions, independent insights, and actionable recommendations. He has served as an advisor to senior executive management of several Fortune 100 companies in the wireless space. Some of his clients include NTT DoCoMo, Disney, KTF, Samsung, Virgin Mobile, Sprint Nextel, AT&T Wireless, Cincinnati Bell, Reuters, Qualcomm, Reliance Infocomm, SAP, Merrill Lynch, American Express, Infospace, BEA, and HP.
Our Services
Peggy Anne Salz leads a capable and committed team of free agents able to take on projects in the following areas:
Using a holistic approach, Peggy has been covering the mobile industry consistently and astutely for over 15 years. Her work has been read in major publications and relevant online destinations, and via various independent ventures. Interviewing, and then maintaining contact with, high-level,industry professionals over the years has been a key to staying on top of this nascent market. Her competitive analysis speaks for itself. Peggy is clearly a well-rounded, insightful researcher and analyst. You won’t find any tunnel vision here. She sees the whole picture and her lateral thinking allows her to think beyond the box - looking beyond the usual suspects to help companies improve their business capabilities and assess business risks.
Peggy takes on a limited amount of consulting work, in areas where it works out that her passion matches up with her skills. On consulting projects, her analytical insights pair with her understanding of the human side of the business world to offer the benefit of a unique, multifaceted approach to problems, with the delivery of workable, practical solutions. Peggy also expertly advises many corporations on public relations practices.
Ever the born connector, Peggy has a network of professionals with whom she collaborates to grow both her knowledge base and her reach. Research, thus, is a smooth proposition for her. She writes and develops technical white papers on request and manages a variety of newsletters and customer magazines. When possible, and with client permission, these works will be posted on MSEARCHGROOVE. Peggy has written the industry’s first report on mobile search and content discovery, and produced over 100 articles, commentaries and podcasts on the topic since.But her knowledge goes beyond an understanding of mobile search and content discovery. She has also researched and written reports on a wide variety of business and strategy topics. Included in these works are:
- Excellence in Finance: Transforming the Business (1998);
- Assessing the Strategic Value of Information Technology: Planning Perspectives for Senior Executives (1999);
- Competing in the Digital Age: How the Internet Will Transform Global Business (2000);
- E-Business…is Europe Ready: A Qualitative Study of European Businesses’ Strategic Readiness to Embrace the E-Business Revolution (2000);
- The Buying Organization of the Future: 2002 European Procurement Survey.Peggy has developed advertorial sections for publications including the Wall Street Journal Europe, the Wall Street Journal Asia, the International Herald Tribune, Business Week, and FORTUNE. Topics have included open innovation, social networking, corporate social responsibility, high performance business, outsourcing/offshoring, brand, biotechnology, the environment, the automotive industry, the future workplace, the rise of China, and the global impact of mobile communications.
Peggy knows the mobile content industry - and has established herself as a brave new voice in the space. With speaking engagements at a number of pivotal events - including Mobile Search & Discovery ‘07 (Osney Media Limited), Conversations Europe 2007 (Nuance Communications ‘ Mobile Track), Mobile Search & Off-Portal Content (Informa telecoms & Media) - people in the field clearly want to here what she has to say. In addition to speaking at conferences, Peggy takes an active interest in encouraging and shaping debate. In this capacity, she has assisted organizations to develop conferences, create agendas, and identify the movers and shakers who should take part.
Our Impact
Our forward-looking research and commentary shapes industry debate globally.
Press Releases
MSEARCHGROOVE.COM Launches In-Depth Web Site Focused on Trend Coverage and Analysis of Mobile Marketing, Content and Search Developments
NEW YORK, N.Y. and COLOGNE, Germany - Msearchgroove.com, the leading online destination for education, critique and analysis of the mobile ecosystem, today announced the debut of the world’s premier mobile industry think-tank and user forum, msearchgroove.com, and unveiled exclusive expert commentary - at the intersection of content and context.
Press Coverage
The Discovery Channels
Mobile Entertainment Magazine / March 2007
Users will vote with their feet if they can’t find content they want on the fly. Peggy Anne Salz looks beyond mobile search…
Emergent Opportunities In Mobile Search
FAST Innovation Journal No. 1
In his examination of mobile search, Mike Brady, a senior director in the FAST strategic markets organization, writes: Peggy Anne Salz, author of Mobile Search & Content Discovery, an industry-first report by Informa & Telecoms Media that explores the business potential of content discovery and search engine technologies, argues that online search engines may deliver too much of a good thing in the mobile space. The issue is that the computer-based metaphor overwhelms users with too many results when they would much rather have the right results tailored to their individual needs and based on factors such as profile, preferences and past purchase behavior, as well as location and time of day.
Mobile Search 2.0: Relevancy Rules
Mobile Communications International / Feb 2007
Special 3GSM Issue - Cover Story
Plain-vanilla mobile search - approach that delivered a long list of blue links to users’ mobile phones - is yesterday’s news. Now both branded and white-label mobile search providers are scrambling to do one better: deliver the right results to the right users based on the clues they leave, such as their query patterns, download history, location and time of day.
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Sponsored Podcast Series
This special three-part podcast series - sponsored by JumpTap, a white-label mobile search and advertising company – continues with a look at recent mobile moves from Google and Yahoo, and why operators should think twice before surrendering control over the mobile search experience to a single branded search company. Dan Olschwang, JumpTap President and CEO, discusses what operators need to control and why.
Click here to listen to the podcast »Latest hot Podcast
PODCAST: KANNUU PROVIDES SHORTCUTS TO SEARCH RESULTS & MORE; WILL IT MOVE MOBILE SEARCH INTO THE MAINSTREAM?: Is mobile search broken? Let's just say the experience leaves a lot to be desired.
A major obstacle is usability. Inputting search terms on a mobile...
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